Konstancin-Jeziorna Town Branding
Brand and Area Analysis / Visual Identity System / Logo / Promotional Materials / Campaigns / Maps / Signage System / Communication Strategy Consultations Konstancin-Jeziorna is one of the most beautiful spa towns near Warsaw. It is a place with extraordinary natural values, fascinating history and rich cultural heritage. The purpose of the logo design and visual identification system for the commune of Konstancin-Jeziorna is to promote the tourist attractions of the town. The logotype refers to wooden decorations of details of Konstancin's historical architecture. It is also an organic form reminiscent of a drop of spa water, bird's flight activity or a leaf - a symbol of development. Finally it is also the letter K. The visual identification system consists of a palette of photos, patterns and colors inspired by the nature and architecture of the town. The main element of the system is an openwork pattern based on the logo used in various applications including brochures, folders and stationery. The project was created in cooperation with Bakalie Branding Studio.